THE INK SPOTS

I DON'T WANT TO SET THE WORLD ON FIRE

I JUST WANT TO START A FLAME IN YOUR HEART

 

tHINK ABOUT THOSE TWO OPENING LINES. PERSUASIVE WRITING DOES THE SAME THING.

 

iT SPEAKS, CONVERSATIONALLY, TO ONE PERSON. IT MAKES AN EMOTIONAL CONNECTION.

 

YOU STARTED A FLAME IN ONE HEART. THAT PERSON TAKES ACTION.

 

WHEN YOU'VE SPARKED A FLAME IN THOUSANDS OF HEARTS . . . ONE AT A TIME . . .

 

YOU'VE SET THE WORLD ON FIRE FOR YOUR MISSION.