Prospects take action based on emotion. They then justify it with logic. But you must evoke core emotions first - emotions already within the prospect that your copy and content draw out.

I'm a story teller. Successful fundraising is driven by uncovering and telling compelling stories in a simple, conversational way. These stories create an emotional bond with the reader or viewer. The donor or prospective donor must be made to feel he or she is the hero (not your organization). His or her donation will help real, live, specific people. It will make an immediate, impactful, positive difference! It's all about how the donor benefits by giving money to your cause.

I evoke emotion (E²) in my writing. Why E²? Because when the writing - the story - causes the reader's or viewer's own core emotions to well up inside himself or herself, the effect is amplified, almost exponentially. A deep, genuine, emotional connection is formed. The next step flows naturally. The prospective donor wants to donate. The existing donor wants to donate again. These donors benefit as much as the ultimate recipients of the donations, just in a different way. But the benefits are just as profound. A relationship based on emotion and trust is created among the donor, the non-profit, and the clients. That's exponential.

I recently helped two young people rewrite their graduate-school admissions essays. Both had come to me with factual information presented dryly (snooze!). I stayed true to the information but transformed the content into life stories of hard work, motivation, and passion. We had moist eyes and small lumps in our throats (and these were just one-page essays, for crying out loud). Some of my short stories in Tales From The River evoke similar emotions. I've included one below, called "The Wishing Well."

I'm an attorney (including a number of years as a partner at a large law firm). I'm an advocate of healthy foods and supplements. I've read many financial newsletters and followed the markets. I could write for the financial and health markets.

But my primary passion is Christianity. The Christian market is where we can reach people in the deepest and most profound way. This is where we can use our talents and resources to make a difference and truly change lives.

Walking With God is a Christian-living book based on my own experience of spiritual insight and renewal while physically walking at sunrise in two beautiful locations in Mississippi. I love being outdoors. It always beckons and restores the soul. It's in nature many of us feel closest to God. No wonder. It's His creation. If we just pause, He reveals Himself in it. The sunrise. The fresh blooms of spring. A gentle breeze. The morning melodies of birds. God is everywhere. What a gift He has given us.

I am well versed in the structure and secrets of direct-response copywriting and content marketing. See below for a partial list of AWAI (American Writers & Artists) courses I've completed. AWAI is the recognized standard for copywriting training of all types.

The combination of my extensive writing experience, my understanding of direct-response copywriting, and my passion for bringing the message of Christianity and tangible help to people in need (including the least of our brothers and sisters) . . . is a trifecta for copy and content that will impact your audience more powerfully than ever before . . . and empower them to support your missions time and time again.

What if your message sparks a thousand lights . . . a hundred thousand lights . . . a million lights?

How many other lights will flicker on . . . become steady . . . shine brightly . . . and ultimately fan the flames of countless more lights, because of the people you reach with your missions of humanitarian assistance, church planting, rescuing orphans and widows, helping children, bringing the Bible to people in their native languages, providing food, shelter, medicines and surgeries, and clean water . . . and with your messages of love, hope, healing, mercy, forgiveness, redemption, restoration, renewal, and amazing grace?

If we can work together to make this happen, let's do it!

THE INK SPOTS